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A study of first click behaviour and user interaction on the Google SERP
(2010)
Firms use Search Engine Marketing (SEM) to drive users to their Website. Some are prepared to pay for placement; others use Search Engine Optimization (SEO) hoping their result percolates up the organic SERP. Despite ...
Control in E-Government Projects - An Exploratory Study
(2010)
This study highlights a distinct lack of research on control in e-Government projects and provides a framework using control theory to address this. The paper draws on four exploratory case studies, highlighting a number ...
Using Agile Practices to Build Trust in an Agile Team: A Case Study.
(2010)
Trust is an important aspect of any software development team, but particularly with self-managing teams as team members are very dependent on one another. Agile teams are considered to be self-managing and they employ ...
Reconciling Usability and Security: Interaction Design Guidance and Practices for On-Line User Authentication.
(2010)
Usability and security are often portrayed as though they are competing priorities in information systems development. Given that both are essential to the design of an effective system, it is important that ...
Having a Customer Focus in Agile Software Development
(2010)
This research looks at the customer focus of agile software development teams. The study is part of a larger study examining how the twelve principles of Beyond Budgeting are operationalised in the context of an agile ...