Search
Now showing items 1-3 of 3
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...
A review of ethics in the design of self-service websites amongst low-cost carriers in Ireland.
(2007-09)
Although ethical issues related to the Internet has been a widely debated topic, little has been
written on subtle ethical questions such as the exploitation of Web technologies to inhibit
customer service. Increasingly, ...
Decision making and information systems development - a conceptual framework
(2005)
A long-standing anomaly within information systems development (ISD) exists - claims made for the benefits of methodology usage and the actuality of practice are poles apart. While both academics and practitioners have ...