Using Web-based Surveys for Information Systems Research: An Experience Report.
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Lang, M. (2005) Using Web-based Surveys for Information Systems Research: An Experience Report. Presented at Annual IAM / UCC Doctoral Colloquium, Department of Management and Marketing, University College Cork, April 25.
There has been much interest of late in the use of Web-based surveys. However, the methodological issues of Web-based surveys are poorly understood. This paper reports on the experiences gained from a recently conducted Web-based survey of software designers in Ireland which yielded a very satisfactory usable response rate of 45%. It describes the sampling method, pilot test procedures, response patterns, and the mechanisms engaged to authenticate partipants and to filter duplicate responses. An outline is also given of how various factors with potentially beneficial affects on response rates were considered, as well as a breakdown of costs. Finally, the paper concludes with a summary of the main lessons learned.