Browsing Marketing by Author "de Chernatony, Leslie"
Now showing items 1-3 of 3
-
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Emerald, 2017)Purpose Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test ... -
'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Springer Verlag, 2018-08-21)Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour (CDB) literature, we investigate ... -
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Emerald, 2017-11)Purpose This study aims to investigate the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour, specifically intentions to donate and ...