Browsing University of Galway Theses by Subject "Persuasion"
Now showing items 1-2 of 2
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The Impact of threat appeals on risky driving behaviours
(2014-03-26)A threat appeal is a form of persuasive communication that aims to change behaviour through the presentation of threatening material. Despite their widespread use in road safety campaigns, the empirical research exploring ... -
Preventing violent radicalisation: An evidence-based approach to countering terrorist narratives
(NUI Galway, 2020-02-28)Since the start of the 21st century, understanding the process(es) by which an individual comes to perpetrate an act of terror has become a multidisciplinary pursuit, and a key focus of enquiry for those seeking to stop ...