Now showing items 1-2 of 2

  • In search of search engine marketing strategy amongst SME's 

    Barry, Chris; Charleton, Debbie (Springer Verlag, 2009)
    Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key consideration when developing, maintaining and managing Websites. ...
  • Researching Search - A Study into Search Engine Marketing Practices in Ireland 

    Barry, Chris; Charleton, Debbie (INSTICC Press, 2008-07)
    Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing, maintaining ...