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Now showing items 1-10 of 36
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...
Is absorptive capacity significant for innovation at firm level?
(2008)
The current research literature proposes that absorptive capacity is a crucial dynamic capability in knowledge-based competition (Zahra and George, 2002). Cohen and Levinthal define absorptive capacity as: the ability of ...
Motivation- The Irish and non Irish Workers: Using the psychological contract to understand the reasons behind perceived different performance levels from the Irish and non Irish employees on the same manufacturing floor.
(2008)
The objective of this investigation was to ascertain if a different psychological contract was in existence among shop floor employees in a small to medium enterprise. This thesis sought to answer three research questions. ...
A study of XP & Scrum: A Project Management Perspective
(2008)
This research examines agile software development from a project manager's perspective. It specifically investigates four different areas namely: project planning and scheduling; team selection; communication; and documentation ...
Biodiversity Conservation in Managed Landscapes
(National University of Ireland, Galway, 2008)
Conservation Research and Policy with Non-Trivial Transaction Costs and Incomplete Contracting
(National University of Ireland, Galway, 2008)
Achieving conservation in the agricultural sector is difficult. The primary complicating factor is the large number of public-good environmental services that can potentially be provided by large numbers of individuals ...
A Framework for Testing Algorithmic Trading Strategies
(National University of Ireland, Galway, 2008)
Algorithmic trading and artificial stock markets have generated huge interest not only among brokers and traders in the financial markets but also across various disciplines in the academia. The emergence of algorithmic ...
Agricultural Biodiversity and Land Fragmentation: the case of Bulgaria
(National University of Ireland, Galway, 2008)
This paper presents an empirical analysis of the role of land fragmentation, crop biodiversity and their interplay with farm profitability. Original primary date are drawn from a survey conducted in Bulgaria. We present ...
Managing Lean Supply and Innovation: Cross-cultural Knowledge Transfer in an Multi-national Company
(2008)
There is growing evidence that organisations are increasingly using the concept of lean supply to
foster innovation. This paper considers key factors that influence this management approach in
the context of the ...