Browsing School of Business and Economics by Subject "heat maps"

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    • Heat maps from decision flaps - What we see and what we think 

      Barry, Chris; Hogan, Mairéad; Lang, Michael (Association for Information Systems (AIS), 2021-09-10)
      This research study observes how consumers are influenced by the design of decision constructs encountered during the online transactional process. The default values of decision constructs and how decisions are framed, ...