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Now showing items 1-10 of 31
How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
(2015)
Certain features amongst some online retailers are atypical of ‘good’ design; the
transaction process presents consumers with optional extras that not only slowed the
process down, but also stressed and agitated consumers. ...
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
(2016-02-18)
The manner in which choice is framed influences individuals’ decision-making. This
research examines the impact of different decision constructs on decision-making by
focusing on the more problematic decision constructs: ...
Perceptions of low cost carriers compliance with EU legislation on optional extras
(2011)
Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ...
Identifying and categorizing decision constructs used in business-to-consumer commercial transactions - an exploratory study
(2013)
[no abstract available]
Identifying essential and optional decision constructs in on-line transactional processes
(Springer, 2014)
Abstract Decision-making for users during an on-line transactional process has become fragmentarv’ and ‘start-stop’. Much of this discontinuance arises from decisions points that users or consumers are presented with. ...
Confirming a taxonomy of decision constructs in business-to-consumer commercial transactions
(2014)
[no abstract available]
Identifying essential and optional decision constructs in on-line transactional processes
(2013)
[no abstract available]
A study of opacity in web design practices.
(Irish Academy of Management, 2010-09-01)
That IS and IT practitioners should use best practice in information systems
development is pretty much universally taken for granted. We expect systems
to be developed that enhance the user experience and allow them to ...
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)
Researchers have identified the Web as the searchers first port of call for locating information. Search
Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing,
maintaining ...
The identification of decision constructs in online transactional processes
(2014)
From prior research, the authors found that certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with ...