Identifying and categorizing decision constructs used in business-to-consumer commercial transactions - an exploratory study

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Date
2013Author
Hogan, Mairéad
Barry, Chris
Torres, Ann M.
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Hogan, M., Barry, C. and Torres, A. (2013) Identifying and categorizing decision constructs used in business-to-consumer commercial transactions - an exploratory study. 16th Irish Academy of Management Annual Conference Waterford, Ireland, 02/09/2013- 04/09/2013
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Conference paper