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Now showing items 11-12 of 12
How passengers of low cost carriers feel the pressure: Pricing tactics and other stories
(AIS Electronic Library (AISeL), 2016-08-24)
Low cost carriers (LCCs) market their flights as low cost and aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. Therefore, airlines encourage customers’ ...
Heat maps from decision flaps - What we see and what we think
(Association for Information Systems (AIS), 2021-09-10)
This research study observes how consumers are influenced by the design of decision
constructs encountered during the online transactional process. The default values of
decision constructs and how decisions are framed, ...