dc.contributor.author | Hogan, Mairéad | |
dc.contributor.author | Barry, Chris | |
dc.contributor.author | Torres, Ann M. | |
dc.date.accessioned | 2018-01-15T15:54:23Z | |
dc.date.available | 2018-01-15T15:54:23Z | |
dc.date.issued | 2015 | |
dc.identifier.citation | Hogan, M., Barry, C., and Torres, A.M. (2015) 'Keeping an eye on how users perceive optionality in purchasing decisions'. IADIS International Journal of WWW/Internet, 13 (2):83-97. | en_IE |
dc.identifier.issn | 1645-7641 | |
dc.identifier.uri | http://hdl.handle.net/10379/7093 | |
dc.description.abstract | Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines potentially problematic decision constructs. It explores the impact of decision constructs on users' decision making and their cognitive processes during interactions. The key contributions of the study are the identification of improvements the researchers can make to their research design, robust experiment administration and the refinement of research instruments. Ultimately, the pilot study will contribute to a more extensive study that combines quantitative eye tracking and qualitative cued RTA data to assess some questionable website design choices made by firms.
. | en_IE |
dc.format | application/pdf | en_IE |
dc.language.iso | en | en_IE |
dc.publisher | IADIS International Association for Development of the Information Society | en_IE |
dc.relation.ispartof | Iadis International Journal Of Www/Internet | en |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 Ireland | |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/3.0/ie/ | |
dc.subject | Information society | en_IE |
dc.subject | Purchasing decisions | en_IE |
dc.title | Keeping an eye on how users perceive optionality in purchasing decisions | en_IE |
dc.type | Article | en_IE |
dc.date.updated | 2018-01-15T12:59:15Z | |
dc.local.publishedsource | http://www.iadisportal.org/ijwi/vol13_2.html | en_IE |
dc.description.peer-reviewed | peer-reviewed | |
dc.internal.rssid | 12746066 | |
dc.local.contact | Chris Barry, Business Information Systems, Room 376, Cairnes Building, Nui Galway. 2306 Email: chris.barry@nuigalway.ie | |
dc.local.copyrightchecked | Yes | |
dc.local.version | PUBLISHED | |
nui.item.downloads | 197 | |