Show simple item record

dc.contributor.authorHogan, Mairéad
dc.contributor.authorBarry, Chris
dc.contributor.authorTorres, Ann M.
dc.identifier.citationHogan, M., Barry, C., and Torres, A.M. (2015) 'Keeping an eye on how users perceive optionality in purchasing decisions'. IADIS International Journal of WWW/Internet, 13 (2):83-97.en_IE
dc.description.abstractPrevious research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines potentially problematic decision constructs. It explores the impact of decision constructs on users' decision making and their cognitive processes during interactions. The key contributions of the study are the identification of improvements the researchers can make to their research design, robust experiment administration and the refinement of research instruments. Ultimately, the pilot study will contribute to a more extensive study that combines quantitative eye tracking and qualitative cued RTA data to assess some questionable website design choices made by firms. .en_IE
dc.publisherIADIS International Association for Development of the Information Societyen_IE
dc.relation.ispartofIadis International Journal Of Www/Interneten
dc.subjectInformation societyen_IE
dc.subjectPurchasing decisionsen_IE
dc.titleKeeping an eye on how users perceive optionality in purchasing decisionsen_IE
dc.local.contactChris Barry, Business Information Systems, Room 376, Cairnes Building, Nui Galway. 2306 Email:

Files in this item

Attribution-NonCommercial-NoDerivs 3.0 Ireland
This item is available under the Attribution-NonCommercial-NoDerivs 3.0 Ireland. No item may be reproduced for commercial purposes. Please refer to the publisher's URL where this is made available, or to notes contained in the item itself. Other terms may apply.

The following license files are associated with this item:


This item appears in the following Collection(s)

Show simple item record