Serious Play as a method for process design
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Dempsey, Mary, Riedel, Ralph, & Kelly, Martina. (2014). Serious Play as a method for process design. In B. Grabot, B. Vallespir, S. Gomes, A. Bouras & D. Kiritsis (Eds.), Advances in Production Management Systems: Innovative and Knowledge-Based Production Management in a Global-Local World, IFIP WG 5.7 International Conference, APMS 2014, Ajaccio, France, September 20-24, 2014, Proceedings, Part I (Vol. 438, 439 and 440, pp. 395-401): Springer.
As motivating and including people is a crucial aspect in any plan-ning, design and change process there is always a need for appropriate methods and tools to support this. Lego Serious Play (LSP) is such a method which was developed to facilitate among others communication, creativity and shared mental models. In this paper the application of LSP is demonstrated for the case of re-designing a product development lifecycle process. With the case study we pursue a qualitative approach to seek for support that LSP is able to support team building and team decision processes, to avoid typical pitfalls of group-think which will finally lead to solutions of higher quality, to efficient processes and to satisfied participants.