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dc.contributor.authorDomegan, Christine
dc.contributor.authorMcCauley, Veronica
dc.contributor.authorDavison, Kevin
dc.date.accessioned2015-09-25T14:57:56Z
dc.date.available2015-09-25T14:57:56Z
dc.date.issued2010
dc.identifier.citationDomegan, C., McCauley, V. and Davison, K. (2010) 'Realising the Management Challenges for Science Communication Outreach: A Social Marketing Perspective'. Irish Journal Of Management, 19 (2):89-108.en_US
dc.identifier.urihttp://hdl.handle.net/10379/5259
dc.description.abstractSocial marketing recognises that neither government nor education alone can solve the growing range of complex and multifaceted social policy issues facing societies around the world. Social marketing is about behavioural change for the good of the individual and society, combining individual factors with institutional, organisational and policy variables. Social marketing is, potentially, extremely compatible with and benefi cial to science communication outreach. This paper discusses ways in which social marketing can enhance the management of science communication outreach as a means to engaging citizens and mobilising a science-orientated public, thereby advancing the smart economy in Ireland.en
dc.language.isoenen_US
dc.relation.ispartofIrish Journal Of Managementen
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 Ireland
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/3.0/ie/
dc.subjectSocial marketing
dc.subjectScience communication outreach
dc.subjectScience literacy
dc.titleRealising the management challenges for science communication outreach: a Social marketing perspectiveen_US
dc.typeArticleen_US
dc.date.updated2015-07-29T08:37:38Z
dc.local.publishedsourcehttp://iamireland.ie/journal/ijm-back-issues.html
dc.description.peer-reviewedpeer-reviewed
dc.contributor.funder|~|
dc.internal.rssid1302568
dc.local.contactKevin Davison, School Of Education, Nuns Island, Nui Galway, . 2693 Email: kevin.davison@nuigalway.ie
dc.local.copyrightcheckedNo
dc.local.versionACCEPTED
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Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 Ireland