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Now showing items 1-10 of 12
'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
(Springer Verlag, 2018-08-21)
Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour (CDB) literature, we investigate ...
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
(Emerald, 2017-11)
Purpose
This study aims to investigate the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour, specifically intentions to donate and ...
Investigating components and causes of sabotage by academics using collective intelligence analysis
(Taylor & Francis, 2018-05-24)
Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour literature, we investigate ...
Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
(Emerald, 2017)
Purpose
Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test ...
The role of flow for mobile advergaming effectiveness
(Emerald, 2019-11-11)
Based on flow theory, this paper seeks to explain why the use of mobile advergames can enhance players brand perceptions and purchase intentions, as well as the factors that affect players flow experience. Data from 212 ...
Who Likes You and Why? A typology of Facebook Fans
(2014)
Although many managers
recognize that Facebook fans represent a marketing opportunity, little is known
about fan types. This study explores a typology of fans, drawn from a sample of
438 individuals who Like brands ...
Improving consumers’ willingness to pay using social media activities
(Emerald, 2018-10-05)
Purpose: This study examines the impact of social media activities on consumers willingness to pay a premium (WTPp) in the banking industry, and investigates the role of consumer-brand identification (CBI) on this ...
Facebook and luxury fashion brands: self-congruent posts and purchase intentions
(Emerald, 2020-04-07)
This study explores consumers self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and ...
Analysing mobile advergaming effectiveness: The role of game repetition, flow, and brand familiarity
(Emerald, 2019-01-16)
This paper seeks to explain the effect of flow, game repetition, and brand
familiarity on players brand attitude and purchase intention in the context of mobile
advergaming. Data from 227 participants who played a ...
Brand tribalism and self-expressive brands: social influences and brand outcomes
(Emerald, 2015)
Purpose - This study aims to examine the relationship between social influence and consumers' self-expression through brands. It considers susceptibility to interpersonal influence and social network influence on self-expressive ...