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Improving decision quality through preference relaxation.
(IOS press, 2010)
In online shopping scenarios, it can be difficult for consumers to process the vast amounts of information available and to make satisfactory buying decisions. Interactive decision aids are a potential solution to this ...
Modelling preference relaxation in e-commerce.
(IEEE, 2010-09-23)
In multi-attribute decision choice scenarios, although decision-makers desire access to very large sets of possible choice options (alternatives), their cognitive resources are limited. They may simply be unable to process ...