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Established and emerging decision constructs - A taxonomic perspective
(University of Zagreb, Faculty of Organization and Informatics, 2016)
One might assume information systems (IS) are developed so systems enhance the user experience and facilitate a satisfying, productive interaction. From prior research, the authors established this assumption was not safe ...
Keeping an eye on how users perceive optionality in purchasing decisions
(IADIS International Association for Development of the Information Society, 2015)
Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines ...