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Comparing techniques for preference relaxation: a decision theory perspective
(Springer, 2010-09-01)
This research proposes a decision aid based on a novel type
of preference relaxation, which enables consumers to easily make quality
choices in online multiattribute choice scenarios. In contrast to ltering
and ...
Improving customer decisions using product reviews: CROM - Car Review Opinion Miner
(2010-04-07)
Online shopping is a very goal-oriented activity. Consumers have a set of preferences for a product or
service that is used as criteria for assessment of the available alternatives. However, crucial information
about ...
Challenges for aided online shopping and product selection - a decision making perspective.
(2009)
Consumers often face a task to select a best option from a large set of alternatives,
such as choosing a car to buy1, an apartment to rent2, or an unforgettable trip to book3.
E-commerce sites frequently provide the ...
Modelling preference relaxation in e-commerce.
(IEEE, 2010-09-23)
In multi-attribute decision choice scenarios, although decision-makers desire access to very large sets of possible choice options (alternatives), their cognitive resources are limited. They may simply be unable to process ...