Browsing Marketing by Author "http://dx.doi.org/10.13039/501100008530"
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A typology of conspicuous donation on Facebook
Wallace, Elaine; Buil, Isabel (Emerald, 2021-02-05)Purpose This study aims to present a typology of Facebook followers of charities, drawing on theories of value co-creation, impression management and conspicuous donation behavior. Design/methodology/approach Data ...