Browsing College of Business, Public Policy and Law by Subject "Eye tracking"
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Dissecting optional micro-decisions in online transactions: perceptions, deceptions and errors
(Association for Computing Machinery (ACM), 2022-05-02)Online firms frequently increase profit by selling optional extras. However, opt-in rates tend to be low. In response, questionable design practices have emerged to nudge consumers into inadvertent choices. Many of these ...