Browsing by Subject "marketing strategies"
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Taking the sweetness out of the ‘share a coke’ marketing campaign: the influence of personalized labelling on elementary school children's bottled drink choices
(Wiley-Blackwell, 2016-01-01)BackgroundDrink personalization (featuring names on bottle labels) has been used by soft drink companies to make their drinks attractive to children, potentially increasing consumption. To date, no publically available ...