Browsing by Subject "Social marketing"
Now showing items 1-4 of 4
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A community ready for the future? A social marketing study of Meals on Wheels Services in Ireland
(2015-02-05)This research, undertaken in the Irish Meals on Wheels (MOW) community, seeks to address the challenges associated with MOW stakeholders' behaviours through the application of a community social marketing model: the Community ... -
A literature review on health information seeking behaviour on the web: a health consumer and health professional perspective.
(ECDC, 2011)The purpose of this literature review is to provide an overview of research studies published from 2006 to 2010 in the English language on online health information-seeking behaviour by adults from the perspective of both ... -
Realising the management challenges for science communication outreach: a Social marketing perspective
(2010)Social marketing recognises that neither government nor education alone can solve the growing range of complex and multifaceted social policy issues facing societies around the world. Social marketing is about behavioural ... -
A Social Marketing Partnership Framework: An Extension of Morgan and Hunt’s (1994) Commitment - Trust Key Mediating Variable Model
(2012-09-19)The type of transformational change needed to address the complex and wicked issues that permeate today's society cannot be facilitated without the adoption of multi-sectoral social marketing partnerships. This research, ...