Search
Now showing items 1-2 of 2
Framing or gaming? Constructing a study to explore the impact of option presentation on consumers
(2016-02-18)
The manner in which choice is framed influences individuals’ decision-making. This
research examines the impact of different decision constructs on decision-making by
focusing on the more problematic decision constructs: ...
How do firms present choice to consumers? Some unusual decision constructs along the B2C transaction process
(2015)
Certain features amongst some online retailers are atypical of ‘good’ design; the
transaction process presents consumers with optional extras that not only slowed the
process down, but also stressed and agitated consumers. ...