Search
Now showing items 1-4 of 4
In search of search engine marketing strategy amongst SME s in Ireland
(Springer, 2009)
Researchers have identified the Web as a searchers first port of call
for locating information. Search Engine Marketing (SEM) strategies have been
noted as a key consideration when developing, maintaining and managing
Websites. ...
Tricks and clicks - how low-cost carriers ply their trade through self-service websites
(Springer Verlag, 2009)
Ethics on the Internet has been a widely debated topic in recent years, covering issues that range from privacy to security to fraud. Little, however, has been written on more subtle ethical questions, such as the exploitation ...
Opaque web practices among low-cost carriers
(Elsevier, 2009-04-01)
The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ...
Opaque web practices among low-cost carriers
(Elsevier Ltd., 2009-11)
The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ...