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Heat maps from decision flaps - What we see and what we think
(Association for Information Systems (AIS), 2021-09-10)
This research study observes how consumers are influenced by the design of decision
constructs encountered during the online transactional process. The default values of
decision constructs and how decisions are framed, ...
Dissecting optional micro-decisions in online transactions: perceptions, deceptions and errors
(Association for Computing Machinery (ACM), 2022-05-02)
Online firms frequently increase profit by selling optional extras. However, opt-in rates tend to be low. In response, questionable design practices have emerged to nudge consumers into inadvertent choices. Many of these ...