Now showing items 1-1 of 1

    • The real story behind big data 

      Conboy, Kieran; Whelan, Eoin; Morris, Seán (Ivey Business School, 2017-12)
      Thanks to the promise of business analytics, seeing data as the new oil is all the rage these days, which is why something like 85 per cent of Fortune 500 companies are investing in big data initiatives. As The Economist ...