Browsing School of Business and Economics by Subject "Materialism"
Now showing items 1-2 of 2
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Facebook and luxury fashion brands: self-congruent posts and purchase intentions
(Emerald, 2020-04-07)This study explores consumers self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and ... -
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
(Emerald, 2017-11)Purpose This study aims to investigate the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour, specifically intentions to donate and ...