Browsing School of Business and Economics by Subject "Facebook"

Now showing items 1-2 of 2

    • Facebook and luxury fashion brands: self-congruent posts and purchase intentions 

      Wallace, Elaine; Buil, Isabel; Catalán, Sara (Emerald, 2020-04-07)
      This study explores consumers self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and ...

    • Social networking and online privacy: Facebook users' perceptions 

      O'Brien, Deirdre; Torres, Ann M. (Irish Academy of Management, 2012)
      This study investigates Facebook users' perceptions of online privacy, exploring their awareness of privacy issues and how their behaviour is influenced by this awareness, as well as the role of trust in an online social ...