Browsing School of Business and Economics by Author "Torres, Ann M."
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The Brand Inside: The Factors of Failure and Success in Internal Branding - Special Issue on Irish Perspectives on Marketing Relationships and Networks
Mahnert, Kai F.; Torres, Ann M. (2007)Internal branding seeks to achieve consistency with the external brand and encourage brand commitment and the possibility of brand championship among employees. It is the concerted, inter-departmental and multi-directional ... -
"Calling passengers" - an ethical problem in the design of self-service websites amongst low-cost airlines in Ireland.
Barry, Chris; Torres, Ann M. (Springer, 2007)Ethics on the Internet has been a widely debated topic in recent years covering issues that range from privacy to security to fraud. Little, however, has been written on more subtle ethical questions such as the exploitation ... -
Club 2.0: Investigating the social media marketing strategies of nightclubs in the midlands and west of Ireland
Nevin, Frieda; Torres, Ann M. (Irish Academy of Management, 2012-10)Social media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by ... -
A Comparison of Wine Purchasing Behaviors in Ireland and California When the Celtic Tiger Roared, American Association of Wine Economics,
McGarry-Wolf, Marianne; Higgins, Lindsey; Torres, Ann M. (2012)In 2006 the Irish wine market was growing rapidly along with its Celtic Tiger economy (Euromonitor, 2008). Total wine sales in Ireland more than quadrupled in the seventeen-year span from 1990 to 2007 (Geraghty and Torres, ... -
Confirming a taxonomy of decision constructs in business-to-consumer commercial transactions
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (2014)[no abstract available] -
Established and emerging decision constructs - A taxonomic perspective
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (University of Zagreb, Faculty of Organization and Informatics, 2016)One might assume information systems (IS) are developed so systems enhance the user experience and facilitate a satisfying, productive interaction. From prior research, the authors established this assumption was not safe ... -
How passengers of low cost carriers feel the pressure: Pricing tactics and other stories
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (AIS Electronic Library (AISeL), 2016-08-24)Low cost carriers (LCCs) market their flights as low cost and aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. Therefore, airlines encourage customers’ ... -
The identification of decision constructs in online transactional processes
Torres, Ann M.; Barry, Chris; Hogan, Mairéad (2014)From prior research, the authors found that certain design features amongst some online retailers were atypical of ‘good’ design elsewhere. It was apparent the transactional process was being used to present consumers with ... -
Identifying and categorizing decision constructs used in business-to-consumer commercial transactions - an exploratory study
Hogan, Mairéad; Barry, Chris; Torres, Ann M. (2013)[no abstract available] -
Identifying essential and optional decision constructs in on-line transactional processes
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (Springer, 2014)Abstract Decision-making for users during an on-line transactional process has become fragmentarv’ and ‘start-stop’. Much of this discontinuance arises from decisions points that users or consumers are presented with. ... -
Identifying essential and optional decision constructs in on-line transactional processes
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (2013)[no abstract available] -
ITAG Ireland: A Symbiotic Networking Relationship or an Opportunity Missed?
Torres, Ann M. (Dublin Institute of Technology, 2006)The study explores the similarities and differences between the large and small firms that make up the Information Technology Association of Galway (ITAG) and the desired and actual benefits obtained from membership of the ... -
Keeping an eye on how users perceive optionality in purchasing decisions
Hogan, Mairéad; Barry, Chris; Torres, Ann M. (IADIS International Association for Development of the Information Society, 2015)Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines ... -
Low-Cost Carriers and High-Tech Barriers - User Views on Questionable Web Design Practices in Ireland
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (Irish Academy of Management, 2011)hat information systems/information technology (IS/IT) practitioners should use best practice in information systems development is universally agreed. We expect systems to enhance the user experience and allow them to ... -
Opaque web practices among low-cost carriers
Torres, Ann M.; Barry, Chris; Hogan, Mairéad (Elsevier, 2009-04-01)The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ... -
Opaque web practices among low-cost carriers
Torres, Ann M.; Barry, Chris; Hogan, Mairéad (Elsevier Ltd., 2009-11)The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves ... -
Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education
McGarry-Wolf, Marianne; Higgins, Lindsey; Torres, Ann M. (North American Colleges & Teachers of Agriculture, 2013-09-01)A social media platform (ValuePulse) linked California agribusiness undergraduates in a marketing class to students in a marketing course in Ireland. The social media platform was used to create a combined group allowing ... -
Perceptions of low cost carriers compliance with EU legislation on optional extras
Barry, Chris; Hogan, Mairéad; Torres, Ann M. (2011)Low-cost carriers (LCCs) market their flights as low cost and, so, aim to garner as much additional revenue as possible from ancillary services such as baggage and priority boarding. The airlines therefore encourage purchase ... -
Questioning the use of opaque web practices among low-cost airline carriers
Barry, Chris; Torres, Ann M. (ECIS Standing Committee, 2008-06-09)Modest attention has been given to the subtle ethical issues of ¿best practice¿ on the Internet, such as the exploitation of Web technologies to inhibit or avoid customer service. Increasingly, some firms are using ... -
A review of ethics in the design of self-service websites amongst low-cost carriers in Ireland.
Barry, Chris; Torres, Ann M. (2007-09)Although ethical issues related to the Internet has been a widely debated topic, little has been written on subtle ethical questions such as the exploitation of Web technologies to inhibit customer service. Increasingly, ...