Browsing School of Business and Economics by Author "Clifford, Donnacha"
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What Determines E-Loyalty? An Analysis of Factors Affecting On-Line Customer Retention
Clifford, Donnacha; Lang, Michael (2012)The objective of this research was to identify, assess and rank the determinants of e-Loyalty for the benefit of online stores so that they may have a better understanding as to what factors customers consider most important ...