Browsing College of Business, Public Policy and Law by Subject "Social media"
Now showing items 1-7 of 7
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Club 2.0: Investigating the social media marketing strategies of nightclubs in the midlands and west of Ireland
(Irish Academy of Management, 2012-10)Social media is already an established feature in the marketing strategies of large global brands. This study explores how the social media success stories of large global brands may be emulated on a smaller scale by ... -
Does a social media abstinence really reduce stress? A research-in-progress study using salivary biomarkers
(Springer, 2019-10-24)There is much scientific evidence in recent years indicating that our ‘always on’ culture powered by platforms such as Facebook, LinkedIn, Instagram, Twitter, and WhatsApp, is leading to negative health outcomes, particularly ... -
Does multitasking computer self-efficacy mitigate the impact of social media affordances on overload and fatigue among professionals?
(Emerald, 2020-10-20)Purpose This paper investigates the moderating role of multitasking computer self-efficacy on the relationship between social media affordances and social media overload as well as its moderation between social media ... -
Expanding the horizons of digital social networks: Mixing big trace datasets with qualitative approaches
(Elsevier, 2016-03-31)The study of social networks has attracted much interest from the IS community in recent years, driven mainly by the accessibility of trace data that remain as a by-product of interactions conducted through technology-enabled ... -
Is boredom proneness related to social media overload and fatigue? A stress–strain–outcome approach
(Emerald, 2020-02-21)Purpose Social media overload and fatigue have become common phenomena that are negatively affecting people's well-being and productivity. It is, therefore, important to understand the causes of social media overload and ... -
Opening the Doors to a Global Classroom: An International Social Media Collaboration in North American Colleges & Teachers of Agriculture, Special Issue: Globalization: Implications for Teaching and Learning in Post-secondary Agricultural Education
(North American Colleges & Teachers of Agriculture, 2013-09-01)A social media platform (ValuePulse) linked California agribusiness undergraduates in a marketing class to students in a marketing course in Ireland. The social media platform was used to create a combined group allowing ... -
A typology of conspicuous donation on Facebook
(Emerald, 2021-02-05)Purpose This study aims to present a typology of Facebook followers of charities, drawing on theories of value co-creation, impression management and conspicuous donation behavior. Design/methodology/approach Data ...