Browsing College of Business, Public Policy and Law by Subject "Information search"
Now showing items 1-2 of 2
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In search of search engine marketing strategy amongst SME s in Ireland
(Springer, 2009)Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key consideration when developing, maintaining and managing Websites. ... -
Researching Search - A Study into Search Engine Marketing Practices in Ireland
(INSTICC Press, 2008-07)Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing, maintaining ...