Browsing College of Business, Public Policy and Law by Author "Buil, Isabel"
Now showing items 1-5 of 5
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Consumers' self-congruence with a 'Liked' brand: cognitive network influence and brand outcomes
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Emerald, 2017)Purpose Brand “Likes” on Facebook facilitate self-expression, forming part of consumers’ virtual selves. Yet, consumers’ brand “Likes” may bear little resemblance to their material realities. This paper aims to test ... -
'Consuming good' on social media: What can conspicuous virtue signalling on Facebook tell us about prosocial and unethical intentions?
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Springer Verlag, 2018-08-21)Mentioning products or brands on Facebook enables individuals to display an ideal self to others through a form of virtual conspicuous consumption. Drawing on conspicuous donation behaviour (CDB) literature, we investigate ... -
Facebook and luxury fashion brands: self-congruent posts and purchase intentions
Wallace, Elaine; Buil, Isabel; Catalán, Sara (Emerald, 2020-04-07)This study explores consumers self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual self (ASC) or the ideal self (ISC), and ... -
A typology of conspicuous donation on Facebook
Wallace, Elaine; Buil, Isabel (Emerald, 2021-02-05)Purpose This study aims to present a typology of Facebook followers of charities, drawing on theories of value co-creation, impression management and conspicuous donation behavior. Design/methodology/approach Data ... -
When does “liking” a charity lead to donation behaviour?: Exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine; Buil, Isabel; de Chernatony, Leslie (Emerald, 2017-11)Purpose This study aims to investigate the relationship between young people’s Conspicuous Donation Behaviour (CDB) on social media platforms and their offline donation behaviour, specifically intentions to donate and ...