Now showing items 1-4 of 4

    • An assessment of new product development in the Irish pharmaceutical industry 

      Enright, S. and Cormican, K (2003)
      In today's competitive drug development environment, Irish pharmaceutical companies are moving towards more knowledge base activities. These companies must focus on new product development (NPD) firstly to remain competitive ...
    • Product manager: A decision support tool for design engineers 

      Cormican, Kathryn; O'Sullivan, David (1999)
      The new product development process is the lifeblood of all manufacturing enterprises. Many tools and techniques have been developed in an attempt to make this process more efficient and effective. However, in spite of ...
    • Product portfolio management: An analysis of a large medical device company 

      Cormican, Kathryn (Springer Berlin Heidelberg, 2013-07)
      This paper focuses on product portfolio management in a large multinational medical device organisation. The contribution of this research is to provide insights into the nature, composition and decision making processes ...
    • Serious Play as a method for process design 

      Dempsey, Mary; Riedel, Ralph; Kelly, Martina (Springer, 2014-09-20)
      As motivating and including people is a crucial aspect in any plan-ning, design and change process there is always a need for appropriate methods and tools to support this. Lego Serious Play (LSP) is such a method which ...