Browsing The Whitaker Institute for Innovation and Societal Change (Scholarly Articles) by Author "Cunningham, James"
Now showing items 1-4 of 4
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Environmental Voluntary Approaches: The Irish Experience.
Cunningham, James (Irish Academy of Management, 2004) -
A Framework for a Strategic Repositioning Strategy: A Case Study of Bulmers Original Cider
Ryan, Paul; Moroney, Mike; Geoghegan, Will; Cunningham, James (Irish Academy of Management, 2007)Repositioning is conscious adaptation to a changing environment, representing a fundamental shift in the firm's value proposition (Turner, 2003). Repositioning as a pure play is largely neglected in the strategy literature, ... -
Managers Not MBAs: A Hard Look at the Soft Practice of Managing and Management Development
Cunningham, James (Irish Academy of Management, 2006) -
Third Stream Activities: Company Formation - Issues, Challenges and Implications
Cunningham, James (Irish Academy of Management, 2007)