Browsing Whitaker Institute for Innovation and Societal Change by Subject "International new ventures"
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Exploring Market Orientation in New Export Ventures: A case analysis of Irish Seafood firms
(CISC, 2010-01)This paper is exploratory and offers insights into the way in which market orientation (MO) is manifested in small entrepreneurial exporters operating in the global seafood sector. Market orientation is used (Kohli and ...