Browsing Business Information Systems (Conference Papers) by Subject "Search engine marketing"

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    • In search of search engine marketing strategy amongst SME s in Ireland 

      Barry, Chris; Charleton, Debbie (Springer, 2009)
      Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key consideration when developing, maintaining and managing Websites. ...