Now showing items 1-6 of 6

    • In search of search engine marketing strategy amongst SME s in Ireland 

      Barry, Chris; Charleton, Debbie (Springer, 2009)
      Researchers have identified the Web as a searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key consideration when developing, maintaining and managing Websites. ...
    • Incorporating Ethics and Social Responsibility in IS Education 

      Lang, Michael (2011)
      This paper discusses the importance of ethics and social responsibility in information systems (IS) education. The many public scandals of corporate misconduct have increased the need for more emphasis to be placed on ...
    • Questioning the use of opaque web practices among low-cost airline carriers 

      Barry, Chris; Torres, Ann M. (ECIS Standing Committee, 2008-06-09)
      Modest attention has been given to the subtle ethical issues of ¿best practice¿ on the Internet, such as the exploitation of Web technologies to inhibit or avoid customer service. Increasingly, some firms are using ...
    • Researching Search - A Study into Search Engine Marketing Practices in Ireland 

      Barry, Chris; Charleton, Debbie (INSTICC Press, 2008-07)
      Researchers have identified the Web as the searchers first port of call for locating information. Search Engine Marketing (SEM) strategies have been noted as a key area for firms to consider when developing, maintaining ...
    • A study of opacity in web design practices. 

      Barry, Chris; Hogan, Mairéad; Torres, Ann M. (Irish Academy of Management, 2010-09-01)
      That IS and IT practitioners should use best practice in information systems development is pretty much universally taken for granted. We expect systems to be developed that enhance the user experience and allow them to ...
    • Tricks and clicks - how low-cost carriers ply their trade through self-service websites 

      Barry, Chris; Torres, Ann M. (Springer Verlag, 2009)
      Ethics on the Internet has been a widely debated topic in recent years, covering issues that range from privacy to security to fraud. Little, however, has been written on more subtle ethical questions, such as the exploitation ...