Browsing Business Information Systems by Subject "Opt-out"
Now showing items 1-2 of 2
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Dissecting optional micro-decisions in online transactions: perceptions, deceptions and errors
(Association for Computing Machinery (ACM), 2022-05-02)Online firms frequently increase profit by selling optional extras. However, opt-in rates tend to be low. In response, questionable design practices have emerged to nudge consumers into inadvertent choices. Many of these ... -
An eye tracking pilot study of optional decision constructs in B2C transactional processes
(14th International Conference on WWW/INTERNET (ICWI), 2015-10)Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued retrospective think-aloud ...