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  • Keeping an eye on how users perceive optionality in purchasing decisions 

    Hogan, Mairéad; Barry, Chris; Torres, Ann M. (IADIS International Association for Development of the Information Society, 2015)
    Previous research indicated the design of certain decision constructs could be unclear to users in the business to consumer (B2C) transactional process. This pilot study, using eye tracking and cued RTA sessions, examines ...