Now showing items 10-11 of 11

  • Who Likes You and Why? A typology of Facebook Fans 

    Wallace, Elaine (2014)
    Although many managers recognize that Facebook fans represent a marketing opportunity, little is known about fan types. This study explores a typology of fans, drawn from a sample of 438 individuals who Like brands ...
  • Winning Success in Aquaculture Marketing 

    Torres, Ann M. (Dublin Institute of Technology, 1993)
    A decade ago aquaculture in Ireland was essentially a cottage industry, fragmented, undercapitalised with uneven product quality and at the mercy of larger, often foreign owned distributors. Today, a rapidly growing ...