Now showing items 1-2 of 2

    • Auditing best practice for effective product innovation management 

      Cormican, Kathryn; O'Sullivan, David (Science Direct, 2004-10)
      Over the past number of years, researchers and industrialists have recognised the need for and the importance of developing approaches to enhance competitive advantage in new product development. However, the product ...
    • Enterprise modeling for the customer focused company 

      Cormican, Kathryn; Shang, Yue (2002)
      The business environment is changing at an accelerated pace. Consequently, continuous systemic changes within companies are imperative. We are witnessing a shift in the way organizations are designed, structured and ...