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dc.contributor.authorDabrowski, Maciejen
dc.contributor.authorActon, Thomasen
dc.identifier.citationDabrowski, M. and T. Acton (2010). Comparing techniques for preference relaxation: a decision theory perspective 11th International Conference on Electronic Commerce and Web Technologies (EC-Web 2010). Bilbao, Spain.en
dc.description.abstractThis research proposes a decision aid based on a novel type of preference relaxation, which enables consumers to easily make quality choices in online multiattribute choice scenarios. In contrast to ltering and recommendation mechanisms that are a potential solution to this problem, our method combines decision theory with preference relaxation and enables consumers to consider high-quality alternatives they initially eliminated. We compare our approach with existing methods using a set of 2650 car advertisements gathered from a popular advertiser website. We discuss the potential impact of our method on decision quality and give an overview of implications for practitioners and researchers.en
dc.subjectDecision theoryen
dc.subjectRecommender systemsen
dc.subjectPreference relaxationen
dc.subjectEnterprise Agilityen
dc.titleComparing techniques for preference relaxation: a decision theory perspectiveen
dc.typeConference Paperen
dc.contributor.funderScience Foundation Ireland - Grant No. SFI/08/CE/I1380 (Lion-2)en

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