Comparing techniques for preference relaxation: a decision theory perspective
|dc.identifier.citation||Dabrowski, M. and T. Acton (2010). Comparing techniques for preference relaxation: a decision theory perspective 11th International Conference on Electronic Commerce and Web Technologies (EC-Web 2010). Bilbao, Spain.||en|
|dc.description.abstract||This research proposes a decision aid based on a novel type of preference relaxation, which enables consumers to easily make quality choices in online multiattribute choice scenarios. In contrast to ltering and recommendation mechanisms that are a potential solution to this problem, our method combines decision theory with preference relaxation and enables consumers to consider high-quality alternatives they initially eliminated. We compare our approach with existing methods using a set of 2650 car advertisements gathered from a popular advertiser website. We discuss the potential impact of our method on decision quality and give an overview of implications for practitioners and researchers.||en|
|dc.title||Comparing techniques for preference relaxation: a decision theory perspective||en|
|dc.contributor.funder||Science Foundation Ireland - Grant No. SFI/08/CE/I1380 (Lion-2)||en|
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