Opaque web practices among low-cost carriers
|dc.contributor.author||Torres, Ann M.||en|
|dc.identifier.citation||Torres, A. M., Barry, C., & Hogan, M. (2009). Opaque Web practices among low-cost carriers. Journal of Air Transport Management, 15(6), 299-307.||en|
|dc.description.abstract||The low-cost airlines' adoption of Web technologies to facilitate direct sales has accelerated their market penetration. However, some low-cost carriers are increasingly using Websites to create distance between themselves and their consumers in specific areas of their operations, while simultaneously developing excellence in sales transaction completion via self-service. The [`]opaque' practices many low-cost carriers employ appear to be intentional design features and are contrary to the ethos of designing a [`]good system' to facilitate the full spectrum of customer service. As a result, the low-cost sector has come under increased scrutiny for engaging in unfair practices and violating consumer protection law.||en|
|dc.title||Opaque web practices among low-cost carriers||en|
Files in this item
This item is available under the Attribution-NonCommercial-NoDerivs 3.0 Ireland. No item may be reproduced for commercial purposes. Please refer to the publisher's URL where this is made available, or to notes contained in the item itself. Other terms may apply.
The following license files are associated with this item: