Browsing NUI Galway Theses (Phd. Theses) by Subject "Partnerships"
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A Social Marketing Partnership Framework: An Extension of Morgan and Hunt¿s (1994) Commitment - Trust Key Mediating Variable Model (2012-09-19)The type of transformational change needed to address the complex and wicked issues that permeate today's society cannot be facilitated without the adoption of multi-sectoral social marketing partnerships. This research, ...