Browsing University of Galway Theses by Subject "Social marketing"
Now showing items 1-2 of 2
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A community ready for the future? A social marketing study of Meals on Wheels Services in Ireland
(2015-02-05)This research, undertaken in the Irish Meals on Wheels (MOW) community, seeks to address the challenges associated with MOW stakeholders' behaviours through the application of a community social marketing model: the Community ... -
A Social Marketing Partnership Framework: An Extension of Morgan and Hunt’s (1994) Commitment - Trust Key Mediating Variable Model
(2012-09-19)The type of transformational change needed to address the complex and wicked issues that permeate today's society cannot be facilitated without the adoption of multi-sectoral social marketing partnerships. This research, ...