Browsing University of Galway Theses by Subject "Social Marketing"
Now showing items 1-2 of 2
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The Development of Process Indicators for Science Communication using Social Marketing and Innovation Theory
(2013-08-23)Science surrounds our daily lives and is an integral component to the development of sustainable communities and societies. Science also contributes to the competitiveness and advancement of economies through their governing ... -
The role of social marketing in behavioural change for a circular economy: Exploring the value-action gap for routine purchases in a competitive retail setting
(NUI Galway, 2019-10-08)This research extends the social marketing agenda into the area of pro-environmental behaviour addressing the ultimate behavioural change challenge of achieving a circular economy. The successful transition to a circular ...