Now showing items 1-2 of 2

    • Emerging new product development methodology for the automobile industry 

      Thoma, Benjamin (2014-07-21)
      New competitive pressures are unsettling traditional carmakers. These include: new consumer groups in emerging markets; zero emission requirements of existing customers; new competitors from emerging markets; and increasing ...
    • A new business model for cell-based therapeutics 

      Medcalf, Nicholas (NUI Galway, 2011-06)
      Cell-based therapeutics have attracted large amounts of investment as they may offer effective treatments for a wide variety of health problems. In spite of extensive research relatively few examples of successful ...