Browsing University of Galway Theses by Subject "Commitment"
Now showing items 1-1 of 1
-
A Social Marketing Partnership Framework: An Extension of Morgan and Hunt’s (1994) Commitment - Trust Key Mediating Variable Model
(2012-09-19)The type of transformational change needed to address the complex and wicked issues that permeate today's society cannot be facilitated without the adoption of multi-sectoral social marketing partnerships. This research, ...