Do power and option frames have different effects for negative and positive changes?
|dc.identifier.citation||Drury, M. (2005). Do power and option frames have different effects for negative and positive changes? Paper presented at the National Communication Association Annual Conference.||en|
|dc.description.abstract||Changing environmental conditions often cause organizations to reallocate resources. In some cases, this involves budget cuts and reductions in programs and services, which are negative changes. We explore how the manner in which the outcomes of budget cutting options are framed and how much power an individual possesses influence the preferred alternative and the justifications used to explain why a particular option was chosen. We predict that individuals who are exposed to gain frames or who are in power-holder roles will prefer definite options and messages with statements of avoiding risks, whereas those exposed to loss frames or who are in less powerful roles will prefer risky options, including generating new, creative alternative options as solutions. Also, when individuals are either faced with outcomes framed as losses or the individuals have little power, they will construct messages that express the desire to avoid rather than to take risks. Results supported our predictions in 2 experiments. Interestingly, while there were frame and role effects in the negative change situation of resource depletion (Experiment 1), role effects disappeared in the positive change situation of resource increase (Experiment 2). The second experiment was designed to test whether results in Experiment 1 were a function of the negative change; thus, we used a positive change for the second experiment. In this second experiment, frame was the only significant predictor, except for predicting the generation of new plans, where role, frame, and their interaction were all significant predictors.||en|
|dc.title||Do power and option frames have different effects for negative and positive changes?||en|
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